Panavision Appoints Fritz Heinzle as Vice President of Sales

Panavision has announced the appointment of ASC associate member Fritz Heinzle as the company's vice president of sales. Reporting to chief revenue officer Sherri Potter, Heinzle will be based out of Panavision’s Woodland Hills headquarters, where he will support the company’s global sales initiatives.

In his new role, Heinzle will help drive global revenue growth and support technical sales of camera systems and lenses. He will also collaborate closely with Panavision’s rental teams to help establish new customer relationships internationally.

“Fritz brings a renowned combination of technical expertise, leadership and strong relationships across the industry,” says Potter in a statement. “His experience navigating complex sales environments will be key as Panavision continues to grow and expand into new business areas. His passion for the motion-picture industry, and for going above and beyond for filmmakers, is contagious.”

Born in Austria, Heinzle studied automotive engineering before transitioning into the film industry as a camera technician on film sets. In 1996, he moved to Hollywood to join Otto Nemenz International as a camera technician. Over the course of nearly 30 years with Otto Nemenz, he became the company’s executive vice president. Heinzle is also a member of the Academy of Motion Picture Arts and Sciences.

“I’m thrilled to join the Panavision team, whom I’ve known and respected and considered colleagues throughout my career,” says Heinzle. “The motion-picture industry continues to evolve with the emergence of new technologies and business models, which present exciting opportunities for Panavision and our customers. I’m eager to explore these new horizons across all the markets Panavision serves as we continue to support and inspire filmmakers around the world.”